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From Massages to Eyelashes for Franchise Exec


Massage Envy founder John Leonesio


The man who started Massage Envy, then turned his attention to The Joint, is now working to bring enviable eyelashes to women via franchising.

“Our eyelash extensions are longer, fuller and darker than natural lashes could ever be, and compete against the most popular and best-selling mascaras on the market,” said John Leonesio, the new CEO of Amazing Lash Studio, in a release.

Amazing Lash Studio has 30 locations, and was founded in 2010 with headquarters in Houston. The franchise clams to be the first to specialize in eyelash extension and eyelash-related products for women.

Leonesio has spectacular credibility in franchising. He is the founder of Massage Envy, now a 1,200-plus nationwide franchise. He served as CEO for The Joint. The Joint is a chiropractic franchise he grew from 12 to nearly 500 units in less than four years. Today he is chairman of that franchise.

Leonesio is the co-owner of RedLine Athletics, which provides custom-designed training models for young athletes to develop skills in their sport.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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