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The Legal Ramifications of the Ice Bucket Challenge


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The Ice Bucket Challenge, where people called each other out to dump a bucket of ice water over their head or donate money to fund research for amyotrophic lateral sclerosis, is technically over. But the disease, which is also called Lou Gehrig’s disease (it affects the nerve cells in the brain and spinal cord that control voluntary muscle movement) is not. The grass-roots challenge started July 29 and by the end of summer $115 million was raised to call attention—and begin the process of finding a cure—to a cruel disease with no known cure.

But it’s never too late to raise money for a good cause. Craig Tractenberg of Nixon Peabody saw our blog last month on the franchise community embracing the challenge and wanted to issue his own call to action. Tractenberg has a connection to the disease. A close friend of his died from ALS years ago, and Tractenberg became heavily involved with the Philadelphia chapter of the association.

His idea, as you can see on the accompanying video, is to challenge the lawyers who belong to the Franchise Forum of the American Bar Association.

We only ask that anyone who takes Tractenberg’s challenge send Franchise Times a link to your video. You can mail them to jraines@franchisetimes.com.

Here’s hoping a lot of lawyers get soaked.

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About This Blog

The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 

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