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Growing up in Canada, Katie Borger became very familiar with Canadian restaurant franchise Boston's Pizza. When Borger's family moved to Texas, Borger became a Boston's Pizza hostess at the Irving location each summer during high school and eventually became a marketing intern for the brand during college.

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As Mark Miller put it, “I cut my teeth in grocery,” so when he decided to look at franchise brands more than a decade ago, fast food wasn't much of a stretch. “I've always been around food,” said Miller, who owned grocery, food manufacturing and real estate businesses in Oregon.

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Dennis Maple, new CEO of children's education franchise Goddard Systems, attended a meeting in Boston during his first few weeks on the job, in which members of the system's advisory board talked to about 100 parents, many of them millennials with their first children going to preschool. “I was riveted by the opportunity,” he said, “and learned a great deal.”