Checkers Drive-In Restaurants, the parent company of burger franchise Checkers and Rally’s, received a $20 million investment from owner Oak Hill Capital Partners IV to fund a five-year growth plan, which includes an upgraded kitchen and new restaurant design.
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During a monster truck event to promote its new Mother Cruncher Chicken Sandwich, Checkers and Rally’s “crunched” fan-chosen items from 2020 such as COVID-19, a cancelled cruise, toilet paper, quarantine and murder hornets.
“Hey Burger King. It's time to compare wieners.” So declared the full-page ad in USA Today, in which Checkers & Rally's shot back at Burger King after its national rollout of a $1.99 hot dog in February. Burger King's hot dog launch is an “overpriced, late-to-the game idea,” in Checkers and Rally's eyes.