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Tamala Fowler, new CEO of This Is It Southern Kitchen & BBQ, was stumped at first to name the chain's main competition. “We struggled with the answer. Now I say—your grandma,” she said, noting a robust catering business and a focus on homestyle Southern cooking.

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The year-old Corlex Capital is taking its second brand to the franchise market: This is It Southern Kitchen & BBQ, an Atlanta-based Southern home-style restaurant chain founded 35 years ago by the Anthony family and now with 11 restaurants in Georgia and two franchise deals signed.

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Serving delicious, slurpable noodles in two Manhattan restaurants is one thing. Bringing them to the masses via a franchised chain is another. Ivan Orkin, known as Ivan Ramen from Netflix's ‘Chef's Table,' will try to make it work with backing from the new Corlex Capital.