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In 1987, microbiologist Curt Jones decided to pour liquid nitrogen on top of ice cream for the first time, creating a flash-frozen treat. Three decades later, David Leonardo, the recently hired CEO of Chill-N Nitrogen Ice Cream, is looking to take Jones' discovery to new heights—and new locations across the U.S.

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It's a good time to be Charlie Morrison, Wingstop's CEO—two stock offerings, sales surging beyond expectations, international growth on multiple continents, and 133 net new stores in the last four quarters capping 12 consecutive years of same-store sales growth. He asserts that simplicity is the key to the brand's success. Having no direct competition, he adds, is the cherry on top.