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“Hey Burger King. It's time to compare wieners.” So declared the full-page ad in USA Today, in which Checkers & Rally's shot back at Burger King after its national rollout of a $1.99 hot dog in February. Burger King's hot dog launch is an “overpriced, late-to-the game idea,” in Checkers and Rally's eyes.
What would you do if you were being followed down a lonely sidewalk, targeted by a stranger in an unfamiliar city or found your hands bound by duct tape? According to former CIA officer Jason Hanson, most of us would do something that would only exacerbate the situation or highlight our vulnerability.
If indeed it's true that clothes make the man (or woman), imagine what they can do for the worker. According to an article in Psychology Today, researchers who wore a white lab coat when interacting with their subjects received more respect than their peers wearing street clothes.
There was a stiff price to pay if one wanted to be the lead singer of Jefferson Starship back in the ‘80s. “The rest of the band got to party” after a concert, says lead singer Mickey Thomas, still a bit miffed. “You can change strings on your guitar; I can't change out my vocal cords.”
A simple pain in the neck can become much more burdensome when physician referrals, weeks of waiting and phone calls to insurance providers become involved. One South Florida medical entrepreneur is hoping to literally ease the pain and reduce barriers to care in the mold of other franchised health providers upending the traditional healthcare model.