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The once-troubled Roy Rogers Restaurants chain is in the middle of a turnaround as it works to double its portfolio within the next five years. Peter Plamondon was one of the insiders who helped launch Roy Rogers for Marriott, in the 1960s, and it grew to 650 units. He left in 1979 to become a franchisee of the brand he helped create, and his sons, Jim and Pete Jr., purchased the entire chain in 2002. They had plans to rejuvenate and re-franchise, but had to shelve those plans during the recession. Now, with credit flowing again, they have begun re-growing Roy Rogers, which is about to open its 49th location in Winchester, Virginia.
Pat Sajak, long-time host of ‘Wheel of Fortune,' has lent his celebrity to Great American Deals, a franchise that provides hyper-local promotions via a website. Can a game-show host who plays well in middle America, plus a CEO with a ‘silver tongue,' add luster to a fledgling daily-deals concept?