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Three years ago, Kat Cole accepted the role as president of Cinnabon, the sweet-treats franchise with 1,100 stores in 56 countries.

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The numbers are strong at Anytime Fitness—2,400 clubs open worldwide in all 50 states and 16 countries, at a rate between 250 and 350 clubs in each of the last six years.

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Chris and Robin Sorensen are the former firefighters and brothers who founded Firehouse Subs, and their commitment to their roots through a charitable-giving program is key to their growth strategy.

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Forget ROI. Chuck Runyon swears by ROEI, or return on emotional investment, as he deploys his strategy to grow Anytime Fitness.

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“Slow and steady,” Jimmy John Liautaud says about growth at his eponymous sandwich company.

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Scott Crane was heading up the second-largest Yum Brands franchisee in 2007, when he got a call to check out Smashburger.