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In the fourth grade, being different is every kid's nightmare, so having the janitor called into his classroom to raise his desk higher so his knees could fit under it wasn't the kind of attention Matt Kalil was seeking at the time.

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If you are a parent of a teenager, you've lived this: From ages 13 to approximately 18, they know everything. It is the arrogance of the young. They can't help themselves.

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Bruce Dean, CEO and co-founder of Black Bear Diner, doesn't believe in grand gestures to grow his restaurant franchise. Rather, he works with people at every level, asking them to think of small steps to create incremental improvement, day in and day out. “It's something I've always believed in,” he says. “How do we take it to the next level?” His is one of 40 insightful responses when Franchise Times set out to learn how the smartest-growing brands in franchising soar above the rest.

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Hosting a game or contest is a great way to reach consumers, some brands that have tried it say. But it's not child's play to get a return on investment or stay on the right side of the law.