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Eight years ago Shirin Behzadi was recovering from surgery to remove a life-threatening brain tumor. During a rehabilitation process that took two years, Behzadi had to learn to walk again, to speak and, as she tells it, to take ownership of her life and help others do the same.
The cupcake business is hard work, but it's not incredibly complex. Mix flour, butter and sugar and sell the treats. That simple but effective model was the foundation for Gigi's Cupcakes, the cupcake chain started in 2008. But a group of franchisees say that simple model became unsustainable.
What was your upbringing like? My father founded HouseMaster but growing up he was a Fortune 500 marketing executive. His father immigrated from Ireland and my father grew up working with his dad in food and beverage. That taught him he wanted to be in business himself and that he didn't want to be in food and beverage. After 15 years of corporate America he was ready to jump. In the early ‘70s, there was no franchising in the home inspection market.