Jeff Elgin, CEO of franchise brokerage FranChoice, decided to fight rather than settle back in early 2019. That’s when his firm faced multiple lawsuits seeking for the first time to hold brokers liable for alleged violation of franchise laws and state deceptive trade practices acts.
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Is a broker a “person” who can “offer” a franchise for sale? That arcane question is at the heart of more than a dozen lawsuits filed against franchise brokerage firm FranChoice and a handful of its individual brokers.