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Franchise buyers (as well as finance partners, debt markets and investors,) want evidence of your brand's sustainability. Your franchisees are also considering expansion options—should they expand with your brand or look elsewhere for growth?

  • Updated

It's a buyer's market out there. Consider how many franchise buyers there are per year. Do new concepts attract new buyers to franchising, or pull from the existing buyer pool? It's also a crowded market. FRANdata reports there are 4,000-plus active U.S. franchise brands, and 200-300 new concepts enter annually (5 to 7.5 percent growth). Forty percent of brands entered since 2012. Can this influx continue?