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Now CEO, first Aroma Joe’s franchisee gets brand in growth mode

Now CEO, first Aroma Joe’s franchisee gets brand in growth mode

A staffer mixes drinks in an Aroma Joe's store.

Now CEO, first Aroma Joe’s franchisee gets brand in growth mode

Now CEO, first Aroma Joe’s franchisee gets brand in growth mode

Loren Goodridge, above, went from being the first Aroma Joe’s franchisee to CEO of the entire system six years later. 

  • Updated

With an early assist from Fred DeLuca, the late founder of Subway, Aroma Joe's is a drive-thru-centric coffee franchise based in Portland, Maine, that's found traction as it battles against Dunkin', which dominates the Northeast coffee scene, and the Starbucks system that's prevalent everywhere with oxygen, land and water.

‘Always be the adult in the room,’ and other views about franchise lawsuits

‘Always be the adult in the room,’ and other views about franchise lawsuits

Beth Ewen

After ‘priceless’ Subway tenure, exec joins Biggby Coffee

After ‘priceless’ Subway tenure, exec joins Biggby Coffee

Lisa Oak

Freshii lobs letter at Subway franchisees

Freshii lobs letter at Subway franchisees

Melissa Gallagher is VP of marketing for Freshii, which published an open letter to lure Subway 'zees.

Melissa Gallagher grew up as the daughter of Subway franchisees in Ontario, Canada, and her earliest job for the brand was as Subway mascot. “It's a giant sub with a cape. It's called Subman,” she says with a laugh. Today, she's VP of marketing for Freshii, which published an open letter to Subway corporate in the Chicago Tribune in January, offering a “sincere proposal” to allow a smooth transition for Subway operators to become Freshii franchisees instead.