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As the recession fades further from memory, companies, couples and families have reopened their pocketbooks to fuel massive year-over-year growth in the hotel category. Gains are widespread, but high-end legacy chains like Marriott, Hilton, Hyatt and InterContinental are leading the pack with double-digit growth at many of their most prominent flags.

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Best Western is beefing up its loyalty program by offering quadruple points for multiple-night stays. It also recently added two airlines as t…

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Best Western has increased marketing, said Dorothy Dowling. Steve Mogck said franchisees should look to 2010 and beyond.

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Best Western has increased marketing, said Dorothy Dowling. Steve Mogck said franchisees should look to 2010 and beyond.