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Jumping into discussions about resales before the ink is dry on a franchise agreement is a little like discussing divorce before the wedding. However, exit strategies are a natural part of the life cycle for any business, and franchisors are recognizing that addressing resales early on can help to pave the way for a smoother transition in the future.

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Most likely the last time bathroom humor was top of mind for the team at Fish Consulting was when they were in the third grade (junior high, maybe high school, for the boys). But when their client, Mr. Rooter, wanted to create consumer buzz around the plumbing brand, Fish drilled down and asked themselves, “How can we make this sexy?” according to Andie Biederman, senior account executive for the south Florida PR/advertising agency.