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In January's Franchise Times, I wrote about black swan events and brand resilience. The pandemic has inflicted astonishing global economic damage and negatively impacted many facets of humanity. We have all settled into new routines, determined to persevere. This column is focused on franchise development. It's often an under-appreciated corporate function, yet vital to your brand's success. Deal flow has dried up at many brands and their franchise sales personnel have been laid off or furloughed. However, emerging trends reveal a new normal for development and the optimal path forward.