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Goldfish Swim School The concept: Geared toward children ages 4 months to 12 years, the concept created by Jenny and Chris McCuiston in Michigan has a tropical flair to go along with its 90-degree heated indoor pools, which Chris McCuiston says is a differentiator. Private changing rooms, online booking and personalized lessons, including a student-to-teacher ratio of 4:1, are others. The goal “is to make life easier for mom and dad,” says McCuiston. Goldfish looks for areas that have large amounts of families with small children, quality grade schools and “where parents are targeting activities that are healthy.”