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Top Hotel Franchises


Room at the Inn

By Tom Kaiser

After successive years of nearly across-the-board expansion in the hotel and travel space, 2019 brought the first signs of contraction among the largest franchised hospitality brands. The category as a whole saw sales grow 3.6 percent to $132.2 billion, but that rate of growth is behind previous years. By category, most flags in the economy space shed units and lost sales, while most of the midscale, upscale and luxury players held their own or posted more modest growth compared to the salad days following the Great Recession. Leading the way for all brands was Home2 Suites by Hilton, with an eye-popping 38.8 percent jump in sales with 94 additional units opened in 2019. Previous standout Super 8 saw its year-over-year sales decline by nearly 3 percent. After adding 126 new locations in 2018, Holiday Inn Hotels & Resorts added fewer than 35 new locations. This cool-off in business and personal travel will look like a hot stone massage on the white sands of Barbados compared to the devastating impacts of the pandemic we’ll see in next year’s ranking.

Economy    
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1277Studio 6 155* 3.3%
286Motel 6 1,375* -1.8%
374Super 8 1,750* -2.8%
4131Econo Lodge 665* -2.9%
573Days Inn 1,775* -4.1%
Luxury    
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
113Hyatt 11,000* 12.8%
244InterContinental Hotels & Resorts 3,350* 1.5%
Midscale    
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
198Home2 Suites by Hilton 1,110* 38.8%
251Fairfield Inn 2,900* 13.7%
319Hampton by Hilton 8,600* 6.2%
4211Wingate by Wyndham 300* 5.3%
520Holiday Inn Express 7,450* 4.2%
6142Baymont Inn & Suites 565* 2.7%
752Quality Inn & Suites 2,800* 1.8%
8108Country Inn & Suites 890* 1.7%
9135Sleep Inn & Suites 610* 1.7%
1035Comfort Inn & Suites 4,050* -0.6%
1123Holiday Inn Hotels & Resorts 6,075* -2.8%
1267La Quinta Inn & Suites 1,975* -3.7%
1377Ramada 1,650* -4.3%
Travel Agent    
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1334Cruise Planners 95 20.9%
2403Dream Vacations 54 17.2%
3492Grand Welcome 23 16.6%
Upscale    
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
176Springhill Suites 1,700* 9.7%
234Residence Inn 4,300* 7.5%
361Homewood Suites 2,300* 7.0%
437Radisson Group 3,975* 6.0%
530Hilton Garden Inn 4,450* 6.0%
622Courtyard 6,650* 5.6%
726DoubleTree by Hilton 4,800* 5.5%
8100Staybridge Suites 1,025* 5.1%
984Wyndham Hotels & Resorts 1,400* 3.7%
1056Renaissance 2,650* 2.9%
1111Marriott Hotels & Resorts 12,250* 2.1%
1253Embassy Suites 2,725* 1.9%
1315Hilton Hotels & Resorts> 10,450* 1.5%
14117Clarion Hotels 780* 0.6%
1524Sheraton 5,975* 0.0%
1631Westin 4,450* 0.0%
1746Crowne Plaza Hotels & Resorts 3,325* -2.2%