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Top Personal Services Franchises

Still trending up

By Callie Evergreen

The wide-ranging personal services category took a slight dip in overall sales growth from its notable 14.3 percent boost in 2018 but continued trending positive 8.5 percent in 2019. Eyelash service franchises posted the best performance with a whopping 37 percent sales growth, led by Amazing Lash Studio and The Lash Lounge and showing the growing demand within beauty. The new “animals” subcategory stood out with 23 percent sales growth, and all three dog-focused franchises posted double-digit sales increases ranging from 48.4 percent (Dogtopia, up to $65 million) to 13.8 percent (Wag N’ Wash Natural Food & Bakery). Junk removal was another standout with 22 percent sales growth, led by College Hunks Hauling Junk & Moving and Junk King. Trampoline parks, a new subcategory last year, grew in sales by 17.3 percent in 2019. The fitness segment, while still posting a gain of 14.7 percent from 11,960 units, slowed slightly from its nearly 25 percent increase in 2018. Anytime Fitness lost some steam as it approached the $2 billion milestone, up just 6.7 percent versus 19.5 percent the previous year. Hand & Stone Massage and Facial Spa’s 21.1 percent sales increase brought its systemwide sales to $499 million to lead the massage segment, which grew 5.2 percent overall. Sales for DIY class franchises dropped by 2.1 percent, and tax services saw the bleakest performance with a 2.7 percent decline.

RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1379Dogtopia 65 48.4%
2351Woof Gang Bakery 80 29.0%
3293Camp Bow Wow 144 15.2%
4497Wag N' Wash Natural Food & Bakery 21 13.8%
DIY Class    
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1431Board & Brush Creative Studio 39 30.0%
2380Painting With a Twist 65 -6.7%
3447Color Me Mine 35 -17.5%
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1484Code Ninjas 25 134.0%
2325Lightbridge Academy 98 85.2%
3323School Of Rock 104 22.1%
4190Kiddie Academy 367 19.7%
5207The Learning Experience 310 18.3%
6121Eye Level Learning Centers 762 11.4%
7106The Goddard School 900 10.5%
8110Primrose Schools 861 10.4%
9464KLA Schools 30 0.0%
10289Huntington Learning Center 147 -0.8%
11271Sylvan Learning Center 166 -6.2%
12465LeafSpring Schools 30 -25.7%
Eye Care    
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1262My Eyelab 175 12.8%
2170Pearle Vision 465 2.7%
Eye Lash    
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1480The Lash Lounge 25 178.8%
2275Amazing Lash Studio 160 26.8%
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1226Club Pilates 248 68.1%
2329Burn Boot Camp 97 66.9%
3355CycleBar 79 33.8%
487Orangetheory Fitness 1,360 28.6%
547Planet Fitness 3,200 14.3%
6264Pure Barre 173 13.4%
7283The Little Gym 152 10.2%
869Anytime Fitness 1,900 6.7%
92859Round 151 6.0%
10413Fitness Together 48 -1.2%
11176Snap Fitness 441 -3.6%

Slight Trim

By Callie Evergreen

Phenix Salon Suites leads hair care franchises in percentage sales growth at 20.8 percent, though Great Clips still holds the highest hair rank of No. 81 on our Top 200+ list. With $86 million in sales in 2019, Phenix Salon Suites ranks at No. 347. “Having Gina Rivera as the founder and face of our brand provides that connectivity to salon professionals that our other competitors don’t have,” said Brian Kelley, president and chief operating officer at Phenix. “We’ve been moving so fast and didn’t have a huge infrastructure in place, so our growth comes down to two things: people and process. We hired a few good, high quality people that have franchise development experience, as well as on the construction side.” Phenix finished 2019 with 260 units, and Kelley was brought in last year to help negotiate favorable terms with landlords when developing. He also emphasized the trend of salon professionals wanting to “liberate themselves from a chair or booth rental and split commission structure and have their own business with four walls.” Kelley introduced a project management tool that offers franchisees with locations under development guidance during each step of the process, from franchise agreement signing to lease to opening. About 30 locations are in development using the tool, which cuts down on development time and helps ‘zees stay on track and on budget. Notable elsewhere in the category is the performance of budget conscious concepts Smartstyle and First Choice, both hit with sales declines of 4.8 percent and 5.2 percent, respectively.

Hair Care    
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1428MY SALON Suite 41 41.1%
2347Phenix Salon Suites 86 20.8%
3274Sola Salon Studios 160 10.6%
4124Sport Clips 738 7.7%
5442Roosters Men's Grooming 35 5.2%
681Great Clips 1,547 5.2%
7276Cost Cutters 155 2.0%
8119SuperCuts 771 0.7%
9172Smartstyle 452 -4.8%
10308First Choice Hair Cutters 125 -5.2%
Junk Removal/Moving    
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1309College Hunks Hauling Junk 125* 25.0%
2368Junk King 71 21.5%
31871-800-GOT-JUNK? 375* 20.9%
4147Two Men and A Truck 548 3.8%
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1160Hand & Stone Massage and Facial Spa 499 21.1%
2398MassageLuXe 56 17.5%
3250Elements Massage 185 10.3%
4314Massage Heights 111 6.3%
590Massage Envy 1,330* -0.4%
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1383Soccer Shots 63 13.7%
2406i9 Sports 51 13.2%
Swim School    
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1291Goldfish Swim School 146 37.1%
2475British Swim School 27 34.4%
3385Aqua-Tots Swim Schools 62 4.5%
Tax Services    
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1144Jackson Hewitt 562 -0.5%
248H&R Block 3,115* -3.1%
Trampoline Park    
RankRank '20Franchise Concept Global Sales ($M) Sales Growth %
1235Urban Air Adventure Parks 216 94.6%
2313Altitude Trampoline Park 112 17.6%
3397Launch Trampoline Park 56 6.7%
4203Sky Zone 324 -7.4%