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  • Last Year Rank: 315
  • Investment Range: $161,000 - $330,000
  • Initial Investment: $20,000
  • Category: Retail

Company Statistics

  • Global Sales: $138,000,000*
  • US Units: 111
  • International Units: 0
  • Total Units: 111
  • Percent Franchised: 100%
  • % International Units: 0%
  • US Franchised Units: 111
  • International Franchised Units: 0
  • Sales Growth %: 24.6%
  • Unit Growth %: -6.7%

*Franchise Times Estimate

Sponsored information provided by the franchisor


Company Description

The HobbyTown story begins in Lincoln, NE (where our national headquarters remains today). Thom Walla, Merlin Hayes and Mary Hayes founded HobbyTown Unlimited, Inc. in 1985 and opened the first franchise store in 1986. Today, HobbyTown franchise stores span the U.S. from coast to coast, making us the leader in the retail hobby and specialty toy industry. More than 100 HobbyTown franchise stores are located in 39 states in the continental U.S., making us the largest brick and mortar hobby retailer in the world!


Starting Year

The first HobbyTown store was established in Lincoln, NE by Chick Bartlett and acquired by Thom Walla, Merlin Hayes and Mary Hayes in 1980.

Franchise Fee

The one-time initial fee on your first unit is $20,000, the franchise fee is $5,000 on subsequent units. HobbyTown proudly supports our active and honorably discharged veterans of the U.S. Armed Forces by offering a $5,000 reduction to the franchise fee on a new store in recognition of their sacrifice and service to our country.


Investment Range

The initial investment is wide ranging depending on the size of store, fixture requirements and opening inventory level. Our initial investment ranges are listed in Item 7 of our Franchise Disclosure Document.

Royalty Fee: 3%

Contact Information

Bob Wilke

1133 Libra Drive

Lincoln, NE 68512

Phone: (402) 434-5065




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