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Sales Performance: Cleaning Services Franchises

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Commercial Cleaning Diaster Restoration
Home Cleaning

By Callie Evergreen

COVID-19 was top of mind for everyone in 2020, so it shouldn’t come as a surprise that cleaning services saw a nice bump. And with businesses trying to keep employees feeling as safe as possible during the uncertainty of the pandemic, commercial cleaners specifically grew 5.5 percent last year and brought in $3.6 billion to bolster the cleaning category’s overall 3.6 percent gain. City Wide, at No. 162, continued as a top performer in the space and grew sales by $91 million in 2020, an impressive 30.4 percent increase. CEO Jeff Oddo largely attributed this—though it may sound counterintuitive—to deferring all franchise royalties for six months and waiving fees for franchisees who didn’t lay off their employees. “It was a bad year for us because we waived all those fees, and we did it for franchisees, but I think in turn it ended up being wonderful for the entire system and is part of the reason we’re having such success now in 2021,” Oddo said.

Commercial Cleaning     
RankLast Year RankFranchise ConceptSales Growth % Global Sales ($M) Total Units
162209City Wide30.4% 392 69
335393Office Pride Commercial Cleaning16.7% 68 140
119157Jan-Pro14.5% 587 9,940
285335Stratus Building Solutions11.5% 105 2,110
188219Vanguard Cleaning Systems9.2% 296 3,001
133168Coverall7.1% 514 8,526
375421AdvantaClean0.2% 45 196
105122Jani-King-0.3% 744 7,347
138162Stanley Steemer-1.4% 488* 270
195214Chem-Dry-8.2% 259 2,695
384418HOODZ-11.8% 41 135
328336Fish Window Cleaning-20.9% 74 281

Diaster Restoration

By Callie Evergreen

People are in need of disaster restoration services more than ever as the world experiences more fires, floods and natural disasters, so franchises in that category benefit. And there’s something to be said for these businesses being deemed “essential” during pandemic shutdowns—the segment added more than $200 million to its top line in 2020, an increase of 6.2 percent. 911 Restoration climbed an impressive 60 rankings to No. 298 and grew sales 19.5 percent last year to $92 million, mainly by ensuring their team knew their jobs were secure so they could focus on meeting customers’ needs, said Michele LaMont, 911 Restoration’s director of marketing. PuroClean grew 14.6 percent to $224 million in sales. Steve White, president and COO, credits this to introducing new technology solutions to keep 300-plus franchisees engaged. Additionally, Servpro led the segment in sales at $2.8 billion, and Rainbow International grew by 4 percent.

Disaster Restoration     
RankLast Year RankFranchise ConceptSales Growth % Global Sales ($M) Total Units
298358911 Restoration19.5% 92 229
211246PuroClean14.6% 224 317
286333Restoration 19.1% 104 252
3757SERVPRO8.9% 2,802 1,918
189222Rainbow International4.0% 278 384
86102Paul Davis Restoration-0.9% 953 324
282305CRDN-14.3% 108 156
Home Cleaning     
RankLast Year RankFranchise ConceptSales Growth % Global Sales ($M) Total Units
273287The Maids-17.4% 123* 1,538
222225Molly Maid-19.2% 202 502
220213The Cleaning Authority-27.1% 210 208