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Sales Performance: Hotel/Travel Franchises

By Beth Ewen

Those who dislike bad news may wish to avert their eyes from the hotel segment’s plunge in 2020, with sales down overall nearly 48 percent from the year before. It made the prior year’s slim sales uptick of 3.6 percent seem like a dream. In the Upscale category, the best performer, Renaissance, was down 23.6 percent. Yes, you read that correctly—a 23 percent decline was the sector’s best sales growth performance. The worst was Hilton Hotels & Resorts, down 67.2 percent. In Midscale, Home2Suites by Hilton fared best with an 18.9 percent sales decline. The next four brands—Sleep Inn & Suites, Quality Inn & Suites, La Quinta Inn & Suites and Comfort Inn & Suites—saw sales slip in the 30s. Holiday Inn Express and Hampton by Hilton fell in the 40s; and Ramada and Holiday Inn fell 51.5 percent and 56 percent, respectively. In Economy, Super 8 fared best with a 31.4 percent sales decline. Three quotes below paint a picture of a year to forget, but with one spark of optimism from the world’s biggest hotel chain.


Economy     
      
RankLast Year RankFranchise ConceptSales Growth % Global Sales ($M) Total Units
7774Super 8-31.4% 1,200* 2,723
145131Econo Lodge-32.3% 450* 834
7973Days Inn-33.8% 1,175* 1,600
      
Luxury     
      
RankLast Year RankFranchise ConceptSales Growth % Global Sales ($M) Total Units
2713Hyatt-60.0% 4,000* 974
7244InterContinental Hotels & Resorts-61.2% 1,300* 205
      
Midscale     
      
RankLast Year RankFranchise ConceptSales Growth % Global Sales ($M) Total Units
8798Home2 Suites by Hilton-18.9% 900* 463
157135Sleep Inn & Suites-34.4% 400* 433
6152Quality Inn & Suites-35.7% 1,800* 2,006
7567La Quinta Inn & Suites-36.7% 1,250* 937
4435Comfort Inn & Suites-39.5% 2,450* 2,134
2420Holiday Inn Express-42.6% 4,275* 2,966
2319Hampton by Hilton-46.8% 4,575* 2,661
10077Ramada-51.5% 800* 838
4023Holiday Inn Hotels & Resorts-56.0% 2,675* 1,276
      
Upscale     
      
RankLast Year RankFranchise ConceptSales Growth % Global Sales ($M) Total Units
5156Renaissance-23.6% 2,025* 173
1611Marriott Hotels & Resorts-32.7% 8,250* 686
4234Residence Inn-40.7% 2,550* 875
2922Courtyard-46.2% 3,575* 1,258
11484Wyndham Hotels & Resorts-51.1% 685* 315
5826DoubleTree by Hilton-60.4% 1,900* 616
7446Crowne Plaza Hotels & Resorts-61.5% 1,280* 429
3215Hilton Hotels & Resorts-67.2% 3,425* 580